Topic

Pre-leasing and marketing

Student housing leases on the academic calendar, with most of next year's beds signed during a single pre-leasing season. Pricing, marketing, tours, reviews and screening all have to work together while current residents are still in place.

8 categories ยท 200 suppliers

Where to start

The categories involved

Each one opens a short guide, then the suppliers who do the work.

67 suppliers

Marketing and Leasing Technology

Marketing and leasing technology covers the websites, ads, CRM, chat, call tracking and tour scheduling tools that attract prospects and move them to a signed lease. In student housing it also needs to reach parents and support leasing without a visit.

20 suppliers

Revenue Management Software

Revenue management software recommends rental rates based on demand, leasing pace and market conditions. For student housing it typically prices by bed and unit type across a single pre-leasing season.

25 suppliers

Virtual Tours and 3D Imaging

This category covers 3D tours, photography, video and floor plans that let prospects see a property without visiting. It also includes tools for self-guided tours in some cases.

15 suppliers

Reputation and Resident Sentiment

Reputation and resident sentiment tools monitor online reviews, help staff respond and run resident surveys. They show how residents and parents feel about a property and where problems are building.

43 suppliers

Market Research and Data Analytics

Market research providers supply data and analysis on rents, occupancy, preleasing pace, new supply and enrollment around the campuses you serve. Some offer subscription dashboards, while others produce custom studies or resident surveys.

39 suppliers

Resident Screening and Payments

This category covers checking applicants and guarantors before a lease is approved, along with the tools residents and parents use to pay rent, fees and deposits. It can also include identity checks and alternatives to traditional security deposits.

17 suppliers

Signage and Wayfinding

This category covers companies that design, make and install signs, from monument and building signs to unit numbers, accessible room signs and directional signs that guide people through a property. Many also produce temporary banners and move-in signs.

21 suppliers

Promotional Products and Apparel

This category covers branded items a property hands out or wears, such as leasing giveaways, move-in welcome kits, resident gifts and staff shirts or uniforms. Suppliers range from local print shops to national distributors who source, decorate and ship the items for you.

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